January 31, 2020

Amazon to open 2 brick-and-mortar stores in N.J.


Amazon already has conquered the online shopping world, and soon it will have a brick-and-mortar presence in New Jersey.

The e-commerce giant is opening Amazon 4-Star stores at the Willowbrook Mall in Wayne and at the American Dream Mall in East Rutherford. Opening dates have not yet been announced, but Amazon’s website says the shops are coming this year.

Amazon 4-Star stores carry Amazon devices, electronics, toys, books, home goods and more from Amazon.com. Every item has been rated at least four stars from Amazon customers, such as the Fire TV Stick, Ring Video Doorbell, Echo Dot, and Fire Tablet. Exceptions are made for new, trending and top-selling items.

All customers are welcome inside the store, but there’s a catch to receive Amazon’s best prices: you must be an Amazon Prime member. Non-Prime members pay list price on all store products unless they are Amazon devices, according to Amazon’s website.

Besides Amazon 4-Star stores, Amazon also operates Amazon Books, Amazon Go and Amazon Pop-Up shops. There is an Amazon Books store at Garden State Plaza in Paramus.